2008
October
SWEET & SAVOURY SNACKS IN INDIA
According to the latest research from Euromonitor International, sweet and savoury snacks manufacturers in India continued to provide more options to consumers in terms of flavours and low-fat products in 2008. Manufacturers are using a two pronged strategy, using flavour extensions on one hand and an increasing focus on health and wellness on the other, to provide consumers with healthy and tasty snacking options.
The leading player in sweet and savoury snacks, Frito-Lay India introduced trans-fat free chips in 2007, while ITC launched zero MSG content products in its Bingo! range. Smaller regional players are also following suit, by introducing similar variants of successful formats, like Kurkure, or trying out with new flavours which are specific to local regions, such as khakra and papri chaat, as well as international flavours and formats, such as corn chips.
Sweet and savoury snacks players are expected increasingly to introduce products using natural ingredients with no added MSG, low-fat options, products which are baked instead of fried and low in sodium. As consumers become more health conscious and the sweet and savoury snacks sector gets more crowded with new brands and players, manufacturers are expected to position their brands as healthy snacking options in order to differentiate themselves beyond just flavours. The relaunch of Frito-Lay India’s brands in lower fat content versions is expected to lead other manufacturers to introduce similar products.
To learn more about the Sweet and Savoury Snacks in India report from Euromonitor International and benefit from the 15% ESA member discount contact: Mala Patel mala.patel@euromonitor.com, Euromonitor International +44(0)20 7251 8024 x3205.
Website link:
http://www.euromonitor.com/Sweet_And_Savoury_Snacks_in_India?DCMP=AFC-ESA
View all Euromonitor snack report summaries:
http://www.euromonitor.com/Sweet_And_Savoury_Snacks?DCMP=AFC-ESA
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