2009
July
SWEET & SAVOURY SNACKS IN FINLAND
According to the latest research from Euromonitor International, sweet and savoury snacks in Finland grew by 1% in volume terms and 2% in current value terms in 2008, reaching sales of EUR131 million.
The health trend continued to impact sweet and savoury snacks. Finns are increasingly interested in health issues and healthier eating. As a result, light chips/crisps have become an established option.
Tortilla/corn chips performed dynamically in current value terms during 2008. Tortilla/corn chips benefited from the strong Texmex trend in Finland. Sales also benefited from a perception that these products are healthier than traditional potato chips. Dipping tortillas or corn chips in tomato salsa is also viewed as healthier than consuming the creamy dips so often offered with chips/crisps.
Chips ABP (part of the Orkla Group since 2005) led sweet and savoury snacks in 2007, holding a 31% share of value sales. This position was a result of its very popular Taffel brand, available in various flavours in chips/crisps, extruded snacks, pretzels and nuts.
Taffel is constantly advertised, and has been on the market for a long time and as such enjoys a trusted and well-known brand image. Chips ABP is also an active product developer, which helped to defend its share, despite increasing competition from international players, but also private label operators.
Sweet and savoury snacks in Finland will see rather flat and slightly weaker constant value growth in the next five years. The category has become increasingly mature, and competition is holding prices in bay, particularly as private label products are gaining in popularity.
To purchase the Sweet and Savoury Snacks in Finland report from Euromonitor International and benefit from the 15% ESA member discount contact: Mala Patel mala.patel@euromonitor.com, Euromonitor International +44(0)20 7251 8024 x3205.
Website link:
www.euromonitor.com/Sweet_And_Savoury_Snacks_in_Finland?DCMP=AFC-ESA
View all Euromonitor snack report summaries:
www.euromonitor.com/Sweet_And_Savoury_Snacks?DCMP=AFC-ESA
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